Kingpins Amsterdam is where denim's supply chain meets in an intimate, working setting. On 18–19 October 2023, the show at the SugarFactory brought together more than 90 exhibitors and over 20 initiative programmes. Kingpins welcomed Azgard9 among the past Kingpins exhibitors making their first appearance in Amsterdam, alongside Rajby Industries and Gap Pazarlama.
At the same show, Lenzing presented its Matte TENCEL™ Denim Capsule Collection for the men's and unisex markets, and Azgard9 was one of the mill partners. The fabrics use a minimum of 40 percent matte TENCEL™ lyocell, a low-lustre fibre launched in 2021 and engineered to scatter light and permanently reduce sheen. The result is denim with more heft, higher opacity and less shine: the cotton-like appearance of authentic denim with TENCEL™'s softness.
"By continuing our R&D, we were able to go a step further, now also capturing the men's wear segment where shine as a feature is even less sought out," said Tuncay Kilickan, Lenzing's head of global business development for denim. The other contributing mills included Advance Denim, AGI Denim, Artistic Fabric Mills, Beximco, Crescent Bahuman, Kassim, NDL and US Denim Mills.
Matte TENCEL™ was already part of Azgard9's toolkit. In 2022, the mill described it as "a great product when a customer is looking for authentic look, especially in blends more than 90 percent TENCEL™ and men's range".
Key facts
- ShowKingpins Amsterdam, 18–19 October 2023, SugarFactory
- Scalemore than 90 exhibitors, over 20 initiative programmes
- Azgard9first appearance at Kingpins Amsterdam
- CapsuleLenzing Matte TENCEL™ Denim Capsule, men's and unisex
- Fibre contentminimum 40% matte TENCEL™ lyocell
Amsterdam opened a new meeting point between Azgard9 and European brands looking for authentic, lower-impact denim.
