After five editions in Barcelona, Denim Première Vision came home to Paris on 2–3 November 2016. The show's organisers framed the move under the banner "Tomorrow is Calling", aiming the event at denim specialists and at a new generation of designers. Azgard9 was there as one of the weavers.
Denimsandjeans.com previewed the show at the Paris Event Centre with more than 77 exhibitors from around the world, and said the organisers hoped to beat the 4,000 international visitors of the previous edition. Sustainability and eco-initiatives were the main themes of the new launches.
WWD's show report described a fair focused on fashion-led fabrics: textures such as jacquards and chunky stripes, embellishments, patches and DIY-style effects, and colours for Spring 2018 built around teal, sage, French blue and white. The fair counted 80 exhibitors, and international visitors made up 78 percent of the total, up from 74 percent in Barcelona.
Buyers noticed the mills. WWD quoted Ángeles Bauzano Belascoain, a children's wear buyer for El Corte Inglés, who praised weavers including Azgard-9 from Pakistan and Advance Denim from China. She said Paris was "more interesting for us".
Key facts
- ShowDenim Première Vision, 2–3 November 2016, Paris
- VenueParis Event Centre, after five editions in Barcelona
- Scaleabout 80 exhibitors; 78% of visitors from outside France (WWD)
- Azgard9's roleweaver, representing Pakistan
- Buyer feedbackpraised by El Corte Inglés buyer Ángeles Bauzano Belascoain
Being chosen and praised by buyers at Europe's leading denim shows is the kind of trust Azgard9 works to earn as a global brand partner.
