In November 2017, Denim Première Vision tried something new. Instead of an exhibition hall, the show took over rue du Vertbois (numbers 14 to 30) in Le Marais, Paris, on 14–15 November, and added a "Denim Pop Up Street" of boutiques, demonstrations and shopping to celebrate denim culture.
Denimsandjeans.com reported that around 80 companies from Japan, Italy, France, Bangladesh, India, Pakistan, Morocco, China and Spain took part, showing new collections, techniques, services and R&D. The expected visitors ranged from denim specialists and premium brands to luxury houses, major retailers and well-known designers.
Azgard9 exhibited as a weaver on stand D20. It was the company's third Denim Première Vision in a year, after the Paris edition of November 2016 and the 10th-anniversary R-Evolution show in April 2017. Coming back to the same audience each season lets the team follow up on developments started at earlier shows and present new fabrics to designers who already know the mill.
Key facts
- ShowDenim Première Vision, 14–15 November 2017
- Venuerue du Vertbois, Le Marais, Paris 3e
- New formatthe Denim Pop Up Street
- Scalearound 80 companies from at least nine countries
- Azgard9weaver, stand D20
Regular presence at the shows that matter to European brands is one way Azgard9 stays close to the partners it develops denim with.
