Denim carries a heavy footprint. In January 2021, Azgard9 deputy general manager Aamir Muhammad put it plainly to Lenzing's Carved in Blue: denim "employs more water during its lifecycle" than most textiles, and the global fashion industry produces 20 percent of the world's wastewater and 10 percent of global carbon emissions. "It is the need of the hour to reduce carbon footprints associated with denim production," he said.
Azgard9 started 2021 with four new fabric groups built on TENCEL™ fibres:
- a lightweight shirting fabric using TENCEL™ Lyocell self-sized denim using TENCEL™ Lyocell waxed denim, a new coating range, using TENCEL™ Lyocell a TENCEL™ Modal black denim group with excellent stretch and recovery
Each group pairs the softness and drape of Lenzing fibres with the character of denim, for brands looking for comfort and lower impact.
Aamir Muhammad described how sustainability runs through every stage, "from material sourcing to garment washing": using FSC-certified materials as alternatives to cotton, and consuming less water and only non-hazardous chemicals in fabric processing and garment washing.
Key facts
- DateJanuary 2021, Carved in Blue
- Four new groupslightweight shirting, self-sized denim, waxed denim, TENCEL™ Modal black
- FibresTENCEL™ Lyocell and TENCEL™ Modal
- Industry context citedfashion produces 20% of global wastewater and 10% of carbon emissions
- ApproachFSC-certified alternatives to cotton; less water; non-hazardous chemicals
Softer fabrics with a lighter footprint are what Azgard9 aims to bring to every brand partner's collection.
