Ask Azgard9 what sets it apart and the answer comes in three words. "Faster, cleaner and smarter," Jason Eis, Vice President Sales and Marketing, North America, told Lenzing's Carved in Blue in February 2022. "We apply innovations to everything we do."
He described Azgard9 as a leading denim manufacturer in Pakistan with a vertical set-up that produces eco-friendly fabrics and garments, and said its abatement efforts, aligned with the motto Future Before Fashion, aim for "the lowest possible carbon footprints". The interview covered four areas:
- Revive, Azgard9's circular-economy initiative. Instead of the linear "take, make, waste" model, Revive keeps products in use longer and makes better use of both post-industrial and post- consumer waste.
- TENCEL™ blendsTENCEL™ with Tru Temp 365, made from recycled PET by Unifi, which keeps the wearer cool in summer and warm in winter; and TENCEL™ with hemp, combining a delicate touch with hemp's slubby look. Shield by Azgard9, the antiviral line, offering "360-degree protection" and expected to stay relevant after the pandemic. The Garment of the Future, the thinking behind CO2AT, which absorbs carbon dioxide and produces oxygen.
He also shared what brands were asking for: oversized styles, wide-leg, mom-fit and baggy jeans, often in 100 percent cotton so they are easy to recycle, in fabric weights of 9 to 13 oz. Men's "hyper flex" denim ranged from 50 to 70 percent stretch. "The majority of our products are designed to be easily recyclable, thus closing the loop," he said, with processing in line with ZDHC guidelines.
Key facts
- InterviewCarved in Blue, February 2022, with Jason Eis, VP Sales and Marketing, North America
- Positioning"faster, cleaner and smarter"
- Circular initiativeRevive, using post-industrial and post-consumer waste
- Trend datafabric weights of 9–13 oz; men's hyper flex at 50–70% stretch
- Chemistryprocessing in line with ZDHC guidelines
Faster development, cleaner processes and smarter products are what Azgard9 brings to every brand partnership.
